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What Is the Background of the Person Making the Claim?
Factors to consider are whether the person making the claim is well recognized for his or her work in the field for which the claim is being made. Is the person an MD or PhD? Does he or she work for a government agency? A claim coming from a well recognized academic institution or a governmental organization such as the National Institutes of Health (NIH) or the FDA would be considered more reliable than a claim from the company that makes or sells the product.